Premier engaged world renowned designers in Europeand USA who work closely with us to meet the market's fastpaced demands and trends,and develop average of 30 news design seach month,with two main launches each year in March and September.

Each design is conceived from our Designs department, the company’s creative heart. Our ambition is to develop designs with elegance and style

We have our own in-house Creative Studio and Designs, we also collaborate with world renowned designers to meet the markets fast paced demands and trends to develop on average 30 new designs a month. Annually we manufacture around 250 new models. Up until now these have been exclusively launched at our Dongguan Showroom to coincide with the Furniture shows in China (March & September).